Wonder What's Inside?
Take a Look at
The Workforce Story Course Catalog
Chapter One:
Research
Don't Skip This Chapter
The Basics are still the Basics
Census 2020:
What Money Can't Buy
Watch your geography
Comparisons - See yourself as others see you
Look to the future, not the past
Age matters more than ever
LFPR Trends
How healthy are your habits?
Education Attainment
Get Credit where you are due
Employer Lists
Employer Experiences
Higher Scrutiny
Higher Scrutiny - Broadband
Higher Scrutiny - Child Care
Higher Scrutiny - Health Care
What happened when
Who is hiring, who is in short supply
What happened to pay?
Capture the Video
Resourcing Research
Crowdsourcing Research - Content
Institutional Memory
Key Takeaways
Chapter Two:
Workforce Development
What happened to training throughput?
Talk to each other - don't wait for the data
The Real Questions to Ask Companies
Stackable credentials
Where to cut and where to expand
Access is a priority
The Trouble with Customized Training
New delivery models
Retracking young learners
Localize Career Tech
Career Fairs
Interns and Apprenticeships
Retracking COVID-19 retirees
Resourcing Workforce Development
More about video
The Competitive Landscape
Key Takeaways
Chapter Three:
Recruit and Attract Talent
Who are you talking to
Enabling versus enticing
Enabling versus enticing part two
Why people move
Is this time different?
Defending your density
Appeal to aspirations not fears
If they come home, are you ready?
Converting the commuters
Universal Talent Attraction
Be specific
Can you buy a Workforce?
Toolkits for existing employers
Deputies and Ambassadors
Key Takeaways
Chapter Four
Marketing
Be outstanding, not incredible
Know your stuff - no cheat sheets
My pandemic is better than your pandemic doesn’t work
What team are you on
Market Solutions
Talk in timelines
Get it on video, one last time
Workforce on the First Date
Workforce on your web site
Workforce on Social
Answering workforce questions - RFPs and Tours
What about Fam Tours?
The Power of Story
Talking to the home team
Staying in touch with the ones who came home
Crowdsourcing Contacts
Data Viz Do's and Don'ts
Toxic and Tired
Hard is not unique
A few of my favorite things
Schadenfreude is not a marketing strategy
Key Takeaways
